Even amid a crisis, you can stand out and grow your brand.

What people are craving now is authenticity. This means that even if you’re having a bad day, it’s okay to admit it. In fact, the more “real” you are to your audience, the better off you are. It’s very easy to edit everything you produce to create a perfect image of yourself, but it will only get you so far.

Also, a good thing to do in this time is to offer your guidance or assistance and offer to do one on one calls with anyone who needs help. Often your network is too afraid to reach out to you and ask for help unless you explicitly permit them to reach out to you. So, put out a request right now offering your support, at no charge, even if you don’t think you can help them right away. You will be surprised by the response you get.

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